Although Rob’s first passion is software development, his expertise expands to social media marketing, search engine optimization and conversion analysis. With a #1 Google ranking for "Search Engine Optimization Expert" Rob demonstrates how his SEO techniques provide results in even the most saturated environments. A digital pioneer @Rob sent the first "Tweet" from Hawaii and continually finds ways to leverage the marketing power of the web. Rob is a frequent lecturer for corporate and academic institutions and regularly teaches at the University of Hawaii’s Pacific New Media program. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency’s social media campaign for the Rio +20 United Nations Summit.